Tired of content that misrepresents your brand? Takes too long to edit? Gets the messaging wrong?
I've been in those situation and it's frustrating. When you should be concentrating on vision, strategy and growing your business, you're spending time rewriting content that you paid someone else to write. It's frustrating and costing you time, money and energy.
It's time to hire a writer with the experience to get your content right the first time.
I'm Julie Watson and I started NoMoreCrappyContent because I was tired of reading so much poorly written content. It made my eyes hurt and crushed my soul that these content producers could call themselves writers.
What makes me different?
I've been a journalist for print and digital publications and created compelling content for marketing purposes, internal communications, social media and public relations. Having worked in London, New York, Hong Kong and Tokyo, my storytelling perspective is global.
I’m highly skilled in taking a nugget of an idea and weaving it into platinum content and finding new ways to repurpose content.
When I work with you, I strategize, plan and craft relevant and meaningful narratives that ignite conversations and empower diverse audiences to feel confident and committed to take action and engage.
Internal Marketing Lead
I made sure over 15,000 employees and contractors were educated, inspired and engaged in their work and the company mission by planning, editing and writing strategic communications.
New York Life Insurance
As the primary spokesperson for the corporate practice, I led strategy to generate prominent visibility and awareness of the firm's activities among Fortune 500 companies , including pitching and securing coverage in international media outlets.
Skadden, Arps, Slate, Meagher & Flom LLP
As part of the senior editorial team, I managed the editorial direction of the website, developed new sections, built content strategy, wrote stories and produced and hosted a weekly personal finance video show.
Held a number of progressively senior managerial positions in New York and London, including building a copy editing desk, managing equities coverage for Europe and developing stories under tight deadlines.
Dow Jones/Wall Street Journal
capturing scores of press mentions
building relationships with journalists
managing copy/design of print & digital internal newsletter
overseeing content and photography for an internal social media platform
designing and creating graphics, infographics and memes
writing and editing both long- and short-form content
strategizing and implementing communication plans
preparing pitches and proposals for business development
marketing to internal and external clients for both B2B and B2C
planning, writing and editing and social media content